什刹海荷花明艳动人，护国寺豆汁唇齿留香
<span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> 大街上自称为</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的门脸比比皆是，消费者看得眼花缭乱，不知道其中真假几何。商务部方面称，明年将出台有关管理办法，遏制这种滥用</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">称号的行为。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">现在能叫</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的品牌太多了，有大家习惯上认可的</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">小肠陈</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">天福号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等，也有</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1988</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年重张开业的紫房子婚庆公司、成立于上世纪</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">40</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年代的古今内衣、组建于</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1996</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年的红螺食品、始建于</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2001</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年御食园食品有限公司</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">……</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">普通消费者很难弄清每家</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">到底有没有独特的技艺、独到的文化内涵，也就无法衡量这么多家老字号的含金量高低。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">据了解，原国内贸易部在</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1991</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年首次评选</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">后，</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的发展工作就一直由中国商联会下属的《中华老字号》编辑部承担。而当时只要品牌创立于</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1956</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年以前都可以申报，而且</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的称号没有使用年限，对</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">企业的后期监管也没有力量去做。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">据不完全统计，除原内贸部所评选的</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1600</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">余家</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">外，全国自称老字号的商家数量达上万家。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/> </span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">面对</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">招牌被如此滥用，商务部今年</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">6</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">月启动了老字号企业的重新评定。在新的《</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">认定规范》中，不仅要求品牌具有</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">50</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年以上的创办年限，还要求当选企业具有传承独特的产品、技艺或服务，同时具有历史价值和文化价值；更重要的是当选</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的企业具有良好信誉，并保持良好的经营状况。</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/> “</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">振兴发展委员会秘书处的一位工作人员称，新的《</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">认定规范》有望明年出台，届时商务部将对滥用老字号称谓的现象进行专项整治。不仅如此，商务部还将对重新挂牌的</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的经营状况进行年审，对于严重失信企业，商务部将取消其</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中华老字号</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: "Times New Roman"; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-font-kerning: 1.0pt; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"; mso-bidi-font-family: Arial; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">称号。</span>
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