自在南翔凤 发表于 2006-7-28 10:51:00

[推荐]老字号天福号全面启动扩张策略

<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">天福号全面启动加盟业务[转]</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="Times New Roman">&nbsp;</font></span></span><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="Times New Roman">&nbsp;&nbsp;</font></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">　　已有</span><span lang="EN-US"><font face="Times New Roman">260</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">多年历史的传统老字号天福号昨天宣布，其第一号店正式搬迁并以旗舰店的形象在西内大街亮相。由此，天福号也全面启动加盟与直营业务。</span><span lang="EN-US"><font face="Times New Roman">
                        </font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="Times New Roman">&nbsp;</font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">　　天福号董事长张其中表示，天福号启动的加盟与直营业务都将以此旗舰店为标准。公司计划今年年底加盟店开到</span><span lang="EN-US"><font face="Times New Roman">20</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">家，而直营店则由现有的</span><span lang="EN-US"><font face="Times New Roman">40</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">多家到年底发展到</span><span lang="EN-US"><font face="Times New Roman">60</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">家。据介绍，新店在面积和产品种类上都有了大幅度提高，开业之初所有产品八折销售。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><font face="Times New Roman">&nbsp;<p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">　　目前天福号在北京有</span><span lang="EN-US"><font face="Times New Roman">400</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">多家网点，主要经营模式是店中店的联营方式。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="Times New Roman">&nbsp;</font></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><font face="Times New Roman">&nbsp;<p></p></font></span></p>

自在南翔凤 发表于 2006-7-28 11:12:00

<p>看来天福号已经开始了类似于吴裕泰扩张的计划，直营的成本与对加盟商的品牌控制是这类老字号首要解决的问题。在实际开店、运营操作过程中还会遇到很多问题；以往天福以店中店和临街档口为主，今番扩张首先选址就很关键，后期的物流以及食品的统一规范都是需要解决的首要问题。也请论坛诸位咱们一起聊聊这事儿吧。</p>

自在南翔凤 发表于 2006-8-2 10:30:00

<p><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">为加快开店步伐，天福号采取连锁经营的形势，并且降低了入行的门槛，开设一家加盟店费用仅为</span><span lang="EN-US" style="FONT-SIZE: 9pt; FONT-FAMILY: &quot;Times New Roman&quot;; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-fareast-font-family: 宋体;">5000</span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">元；</span></p><p><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">有心开小店的朋友不妨也体验体验。</span></p>

自在南翔凤 发表于 2006-8-3 11:40:00

<p>天福号续：</p><p>天福号加盟条件：三证：营业执照、卫生许可证、税务登记证</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 店面要求：10平方米（最低）</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 五年加盟条件 保证金（1万）、加盟费（0.5万）、预付货款（2万），共计3.5万</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;其他条件：室内装修、设备、水电等因地制宜了</p><p></p><p>有志发展扩张老字号的朋友们可以试试阿</p>
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